THE STORY, ERACORA
In ancient Greek and Roman cultures, “ERA” signified time, while “CORA” evoked notions of purity and virginity. ERACORA from Qatar represents a philosophy of authentic, pristine living, centered on restoring harmony between mankind and nature.
In our modern world, we've become increasingly detached from reality, drifting towards an artificial existence where we are almost indistinguishable from the devices and machines we have created. While technology drives progress, it shouldn't define our essence. Moreover, environments dominated by concrete and asphalt are far from ideal.
ERACORA envisions a world that transcends pollution and the constraints of virtual co-existence, where nature inspires human interaction. Throughout history, nature has influenced art, culture, philosophy, and science, serving as a fundamental pillar of human values.
ERACORA is not just an idea; it is a movement toward a future where innovation and nature harmonize, allowing us to reclaim our bond with the pure essences of our reality shaping realms of energy, vitality, and balance. Rooted in nature, ERACORA nurtures human well-being through a symbiotic, sustainable relationship, where our true story begins.
FABRIC OF ERACORA
ERACORA is a private Qatari foundation that aims to harness geology and natural resources to enrich the quality and well-being of human life.
Founded in 2022, ERACORA strives to foster appreciation and responsible stewardship of natural resources, supporting creativity and innovation, encourages craftsmanship, culture, and the arts, and promotes interest in earth sciences and extractive activities. ERACORA also seeks to enhance geological awareness, facilitate the exchange of experiences and expertise, and strengthen human engagement.
ERACORA nurtures a vibrant ecosystem of experts, innovators, artists and designers who translate the Earth’s essence into stunning art and pioneering creations. We believe in inspiring a deeper connection with nature by forging novel approaches to understanding and communication, supporting sustainable practices, and creating innovative products and services that are based on the profound influence of the Earth.
ERACORA is committed to creating unique, innovative, sustainable solutions and applications that promote a purer, more pristine, elevated, and authentic lifestyle, especially those related to enhancing the beauty of nature.
FABRIC OF ERACORA
ERACORA is a private Qatari foundation that aims to harness geology and natural resources to enrich the quality and well-being of human life.
Founded in 2022, ERACORA strives to foster appreciation and responsible stewardship of natural resources, supporting creativity and innovation, encourages craftsmanship, culture, and the arts, and promotes interest in earth sciences and extractive activities. ERACORA also seeks to enhance geological awareness, facilitate the exchange of experiences and expertise, and strengthen human engagement.
ERACORA nurtures a vibrant ecosystem of experts, innovators, artists and designers who translate the Earth’s essence into stunning art and pioneering creations. We believe in inspiring a deeper connection with nature by forging novel approaches to understanding and communication, supporting sustainable practices, and creating innovative products and services that are based on the profound influence of the Earth.
ERACORA is committed to creating unique, innovative, sustainable solutions and applications that promote a purer, more pristine, elevated, and authentic lifestyle, especially those related to enhancing the beauty of nature.
ERACORA
OUR VISION
ENHANCING THE BEAUTY OF NATURE
our vision
Shaping a comprehensive vision rooted in community service, knowledge exchange, cultivating noble values and strengthening human engagement.
oUR Mission
To transform Qatar’s geological resources into enduring creations that enrich human well-being, deepen a sense of place, and embody the noble values of Qatari society.
OUR
MESSAGE
VISION
Shaping a comprehensive vision rooted in community service, knowledge exchange, cultivating noble values and strengthening human engagement.
KNOWLEDGE
Enriching Earth sciences and environmental sustainability culture through strategic partnerships with government and community institutions, offering programs and initiatives that serve academic sectors.
EXPRESSION
Supporting arts, culture, and nature-inspired craftsmanship fostering creative expression, and preserving cultural identity.
INDUSTRY
Contributing to the development of our national quarrying industry through programs and initiatives that foster diversification and innovation in the service of architecture, construction, and building sectors.
PARTNERSHIP
Supporting the growth of Qatar’s industry through innovative investments and the responsible stewardship of geological and natural resources across economic, scientific, cultural, and tourism sectors.
WELL-BEING
Enhancing well-being and quality of life by creatively weaving geology and natural resources into the fabric of design, architecture, and décor.
VISION
Shaping a comprehensive vision rooted in community service, knowledge exchange, cultivating noble values and strengthening human engagement.
OUR MESSAGE
KNOWLEDGE
Enriching Earth sciences and environmental sustainability culture through strategic partnerships with government and community institutions, offering programs and initiatives that serve the educational and academic sectors.
EXPRESSION
Supporting arts, culture, and nature-inspired craftsmanship fostering creative expression, and preserving cultural identity.
INDUSTRY
Contributing to the development of our national quarrying industry through programs and initiatives that foster diversification and innovation in the service of architecture, construction, and building sectors.
PARTNERSHIP
Supporting the growth of Qatar’s industry through innovative investments and the responsible stewardship of geological and natural resources across economic, scientific, cultural, and tourism sectors.
WELL-BEING
Enhancing well-being and quality of life by creatively weaving geology and natural resources into the fabric of design, architecture, and décor.
OUR CORE VALUES
OUR CORE VALUES
TOWARD A VALUE BEYOND THE MARKET
ECONOMIC VISION PILLARS
Local Identity Economy
Products aligned with cultural and geographic context.
Sustainable Production Models
Environmentally responsible processes using local resources.
Knowledge Economy
Educational and cultural content rooted in geology and design.
Innovation Platforms
Collaborative environments for authentic product development.
Institutional Documentation
Products as living archives of memory and progress.
Qualitative Impact Metrics
Evaluation tools focused on awareness, identity, and community impact.
Targeted Growth
Expansion into markets that value design and cultural heritage.
Strategic Partnerships
Long-term educational and artistic alliances.
Achieving economic sustainability while preserving the brand’s essence and supporting growth.
Developing educational and cultural products tailored to children, educators, and creatives.
Investing in geological and artistic research to drive innovation.
Building long-term partnerships that enhance collective social value worldwide.
Through this vision, ERACORA aspires to be part of a global dialogue on redefining economic value
as both a human and cultural value.
Cultural Customization Economy
We design products that honor geographic symbolism, enabling expansion without losing identity.
Sustainable Production Models
ERACORA embraces eco-conscious cycles that elevate local materials as extensions of memory.
Symbolic Knowledge Economy
We build cultural value through geology, philosophy, and design-based content.
Symbolic Innovation Platform
We foster collaboration to reframe material as a medium of reflection and belonging.
Documentation and Archiving Economy
Products become vessels of time and knowledge through symbolic documentation and cultural framing.
Intangible Impact Measurement
We develop tools to assess awareness, belonging, and aesthetic resonance, redefining success.
Targeted Growth in Selected Markets
We focus on urban spaces that celebrate symbolism and seek meaning over form.
Strategic Partnerships with Cultural Impact
We build alliances rooted in shared values and long-term societal contribution.
The symbolic pillars translate into strategic goals that preserve ERACORA’s essence and activate its message in the world. These goals do not seek quantitative expansion, but rather the cultivation of meaningful, symbolic impact that redefines success.
Achieve economic impact that sustains the brand without compromising its mission
Expand educational and cultural product lines to nurture symbolic awareness among children, educators, and designers
Strengthening investment in geological and artistic research and documentation as a foundation for future innovation
Build long-term educational and artistic alliances that reinforce value alignment and societal impact
MESSAGE FROM THE CHAIRMAN OF THE BOARD
Our commitment to excellence, quality, integrity and innovation.
We embrace our values with pride and navigate challenges to seize future opportunities.
Our pillar is wisdom and courage, inspired by the spirit of our leadership and land in pushing to the limits.
Our core belief starts with our commitment, care, and passion for serving our community, products, and employees.
We reward superiority and cherish loyalty from our employees, building firm businesses to secure our future.
- Mr. NASSER ABDULRAHMAN AL-JABER
THE CHAIRMAN
MESSAGE FROM THE GENERAL MANAGER
ERACORA’s objectives revolve around fostering enthusiasm for geoscience, fulfilling the aspirations of those captivated by the beauty of nature, and supporting the arts, culture, and crafts. It also aims to nurture both individual and collective expertise inspired by the essence of geological materials, while encouraging lifestyles that are purer and more deeply connected to nature.
ERACORA acknowledges that its geological classifications are evolving references rather than definitive scientific facts, as it continues to refine and enhance its records. Accordingly, ERACORA welcomes all commendable and constructive efforts by relevant entities and collaborative initiatives from esteemed institutions, particularly scientific research centers, academic organizations, community associations, and field specialists that contribute to enriching geological knowledge and advancing community service.
ERACORA also takes pride in the contributions of its valued clients, partners, and influencers through constructive engagement. It deeply appreciates their vital role in fostering positive interaction and community participation, helping to deepen appreciation for Mother Earth, facilitate the exchange of experiences and expertise, promote the values of innovation and sustainability, strengthen human-centered involvement, and contribute to shedding further light on the geological history of the State of Qatar.
- Mr. ABDULLAH ABDULMALIK
THE GM
OUR VISION FORWARD
When a geological product is presented not as raw material, but as a “carrier of memory,” a “symbol of identity,” or a “tool for reflection,” it transforms from a functional object into a human experience.
At that point, marketing ceases to be mere selling, it becomes the art of building a relationship between person and material, between the marketplace and the soul.
OUR VISION FORWARD
When a geological product is presented not as raw material, but as a “carrier of memory,” a “symbol of identity,” or a “tool for reflection,” it transforms from a functional object into a human experience.
At that point, marketing ceases to be mere selling, it becomes the art of building a relationship between person and material, between the marketplace and the soul.
TEAM AND GRATITUDE
ERACORA’S launch is the result of profound human collaboration, bringing together visionary leadership, geological and scientific knowledge, artistic craftsmanship, and cultural and commercial expertise. We extend heartfelt gratitude to everyone who shaped this journey, whether named or working quietly behind the scenes, with full respect for the privacy and breadth of contributions.
ERACORA honors and expresses deep gratitude to all who shaped its journey, from visionary leaders to artisans, from scientists to cultural collaborators.
CATALOG - 2024
Explore our latest catalog to discover a curated selection of our products. Download now to browse through our offerings and find exactly what you’re looking for.